Making Cold Emails Feel Like Warm Intros.
AI writes it. You’d swear a human did.
Signals, psychology, and precision — all baked in.
📬 51% open rates — 3x average*
💬 22% reply rates — 11x average*
⚙️ 0 new tools or headcount needed
Easier than ever to start a business; harder than ever to grow
Hello {First Name}. Please archive this irrelevant sales email.
Cold email should be the fastest way to start real conversations with the people who need you the most...
But most of it falls flat — because it’s rushed, recycled, and shows up like a drunk text at 2 am. Yuck, no thanks!
But, AI can do it, right?
Totally — if you want your email to open like, “Hey there, disrupting your day with synergy.”
⚡ There Is a Better Way — Feels 1:1, Scales 1:100,000,000
Emails that sound personal, not programmed — and still ship by the thousands.
Really?
1# Know-Who + Know-When
We don’t just build lists — we read signals. So you’re not blasting strangers, you’re showing up to buyers right when the problem’s top of mind. Great fit. Brilliant timing. No guesswork, just green lights.
2# Know-What To Say
We build razor-sharp point-of-views (POVs) that connect your offer to their world — fast. Every message hits at the intersection of human desire, company context, and current industry reality. That’s what makes it feel 1:1 — not just look like it.
3# Know-How to Pull, Not Push:
We don’t chase. We craft messages that pull your buyer in. Curiosity-led, pressure-free, and built to feel like the start of a real conversation — not the beginning of a sales funnel.
Here's What Happened When We Hit Send Recently
Buyers replied. Pipelines moved. No bots were embarrassed.
Teemu Kivimaki
"I’ve tested more outbound tools than I can count. This is the first that felt like it truly understood both timing and tone. No spray-and-pray — just warm, signal-driven messages that hit the mark.
Gillian Turnbull
I used to cringe at cold emails — both sending and receiving them. NorthStar changed my mind. The first message we sent got a reply from a dream client I thought was out of reach. It felt human, not hustle-y — and it worked.
Hamzah Mango
The emails don’t feel like emails. They feel like intros from someone who knows both sides. That’s the magic. We booked 9 sales calls off the first campaign — without changing our stack, hiring anyone, or lifting a finger.
A Founder With Battle Scars.
I’ve built stuff. Scaled stuff. Burned through budgets.
I’ve hired SDRs who didn’t stick, tried ads that didn’t click, and wrote cold emails that made me want to unsubscribe from myself.
This system didn’t come from a course. It came from scar tissue — years of figuring out what actually moves the needle when the easy wins dry up.
Past Adventures: Built, scaled, and exited to ClassPass ($1B unicorn). Merged with Epicenter, the Nordics’ biggest innovation house. Reimagined real estate with Dark Edition. Now growing a lean, profitable portfolio of online businesses.
No New Tools, New Hires - A Process That Fits Your Stack.
Plus Add A Whole Dose Of Founder Energy & Skin In Your Game.
We only work with businesses we know we can grow. This 10-minute fit-check gives you clarity on what’s blocking outbound — and whether we’re worth your time.
We design, wire, and launch your outbound system block by block. Complete campaign strategy, copy and end-to-end tech — all dialed in. You step in when it’s time to close.
Real-time feedback loops that sharpen targeting, messaging, and results - with your input and intelligence all through.
Guaranteed Performance
— Or We Refund You.
We build and execute your outbound growth plan with clear pipeline milestones. If we miss, we refund the gap or keep working until we hit it. We win when you win. That’s how partnerships should work.
What Founders Ask Before Taking Action
We structure our pricing based on your specific unit economics—taking into account your customer lifetime value, acquisition costs, and growth stage to ensure predictable ROI and shared success.
Our approach means your investment scales appropriately with your potential returns.
Whether you have a $1,000 or a $10,000+ CLTV (enabling more significant acquisition investment), we design a model that makes financial sense for your business.
We offer a hybrid pricing structure with a one-time setup fee and performance-based compensation tied directly to qualified meetings delivered—ensuring our incentives remain perfectly aligned with your growth goals.
OUR TWO PARTNERSHIP PATHS:
1. PILOT PROGRAM: A 45-60 day validation of our outbound system that includes signal-based targeting, ICP refinement, and message development with a risk-free guarantee—if we don't deliver the mutually agreed result, you receive a refund for the difference in promised result vs actual result delivered.
2. QUARTERLY GROWTH ENGINE: Ongoing campaigns that deliver a guaranteed volume of qualified meetings (defined by your specific criteria) through our complete outbound system—including reply management, objection handling, and weekly optimization—with additional meetings provided at no cost if we fall short of our guarantee.
To get started to work with us, please check if you're a fit by completing our outbound scorecard here
Most clients start seeing qualified meetings within 6 weeks of launching their outbound campaigns. Note: Warming up inboxes & domains take up to 3 weeks. The above time estimate is from the moment when the campaign goes live, NOT when you sign a contract with us.
No.
We work with your existing tools with zero disruption.
Our system plugs into what you already have—no complicated integrations to manage.
After an initial 2-3 hour kickoff session, most clients spend around 30-45 minutes per week reviewing results and providing feedback on meeting quality.
You define what a qualified lead looks like.
We only target prospects that fit your ICP and have real buying signals.
We find leads mostly through tools like Apollo.io or Instantly. We rarely use brokers.
We stand by our performance.
If we don’t deliver our agreed pipeline numbers, we will continue working for free until we do so or refund you the difference.
We implement domain rotation, proper warm-up protocols, and deliverability monitoring to ensure your messages reach inboxes, not spam folders.
We would be happy to manage the entire process from initial outreach through reply handling and scheduling. Your sales team needs to show up for the meeting/workshop/event to complete the sale.
In certain cases, we can handover once a prospect replies for you to manage the process from thereon.
Most People Bounce by Now. You Didn't - Good On You!
That says something. Take the fit check — we might be a match.
You’re at the edge — push the door open. Lets go!
3# Know-How To Pull
Craft messages that pull your buyer in and the CTA is the natural next step that offers them value and builds trust naturally.
2# Know-What To Say
We build razor-sharp points-of-view (POVs) about your lead, their company & the industry they represent.