Warm Cold Emails. Hot Predictable Revenue.
We built NorthStar because we were sick of cold emails that felt... cold.
With us, you get an outbound system handcrafted from the founder’s side of the table - personal where it counts, automated where it should be, and built to drive real revenues.
We send 10,000+ signal-driven emails every day for founders across industries that spark real conversations.
With 62% open rates and 20% replies, our approach combines psychology, timing, and precision to fill your pipeline predictably.
We built NorthStar because we were sick of cold emails that felt... cold.
With us, you get an outbound system handcrafted - personal where it counts, automated where it should be.
10,000+ emails sent every day, 62% open rates and 20% replies, our approach combines psychology, timing, and precision to help you grow revenues and achieve your mission.
You have what your market wants but not enough people are seeing it
Is this true for you?
Roller coaster Pipeline?
One good month. Two bad ones.
You’re stuck in feast-or-famine mode - no way to predict what’s coming next.
Urgent vs Important?
You’re stuck in the day-to-day, putting out fires instead of building engines that move the needle.
Tried 'em all?
You’ve hired, outsourced, sponsored, and boosted. It still doesn’t add up to pipeline you can rely on.
Always Chasing?
You’re following up, palm-pressing at events, trying new tools, sending cold DMs. But the more you push, the more you get ghosted.
Founder Burnout?
You're the strategist, the closer, the marketer. Wearing every hat means you're too busy to scale — and too tired to think clearly.
Hello {{First Name}},
Please archive this irrelevant sales email.
Cold email when done right should start real conversations; but most get ignored and the rest feel like spam hurting your reputation.
Lazy Outbound is dead.
Long Live Smart Outbound!
Hello {{First Name}}, Please archive this irrelevant sales email.
Cold email when done right should start real conversations; but most get ignored and the rest feel like spam hurting your reputation.
Lazy Outbound is Dead. Long Live Smart Outbound!
⚡ 3 Reasons Our Outbound System Wins: Feels Human, Scales Superhuman
1# Know-Who + Know-When
We scan for buyers who are a good fit and actively looking for solutions in your category.
2# Know-What To Say To Get A Response
We craft sharp, clear messages that are rooted in your prospects real needs & real-time context.
3# Know-How to Pull Them Into Your World
Our approach sparks curiosity and opens real conversations —without pressure, tricks, or salesy tactics.
Tried. Failed. Figured It Out. You Don't Pay If You Don't Grow.
CEO, NORTHSTAR AI
Hi 👋,
I'm Mahesh. Nice to meet you.
I’ve built stuff. Scaled stuff. Burned through budgets.
I’ve hired sales reps who didn’t stick, tried ads that didn’t click, and wrote cold emails that made me want to unsubscribe from myself.
This system didn’t come from a course. It came from scar tissue — years of figuring out what actually moves the needle when the easy wins dry up.
Past Adventures: Built, scaled, and exited to ClassPass (unicorn); started Epicenter - Nordics biggest innovation house; re-imagined real estate with Dark Edition; making physical therapy accessible for women with MoonRise; now growing a lean, profitable portfolio of online businesses like NorthStar.
My promise to you?
Start with our 12 week outbound sprint. It’s lean, focused, and built for founders like you who need real results - not theory.
If we don’t grow your pipeline, you don’t pay. That’s how confident I am in what we’ve built.
Tried. Failed. Figured It Out. You Don't Pay If You Don't Grow.
Hi 👋
I'm Mahesh,
I’ve built stuff. Scaled stuff. Burned through budgets.
I’ve hired SDRs who didn’t stick, tried ads that didn’t click, and wrote cold emails that made me want to unsubscribe from myself.
This system didn’t come from a course.
It comes from scar tissue - years of figuring out what actually moves the needle when the easy wins dry up.
That’s what shaped the 12-week outbound sprint you’ll start with. It’s lean, focused, and built for founders like you who need real results — not theory.
Past Adventures: Built, scaled, and exited to ClassPass; started Epicenter - Nordics’ biggest innovation house; re-imagined real estate with Dark Edition; making physical therapy accessible for women with MoonRise. Now growing a lean, profitable portfolio of online businesses.
My promise to you?
If we don’t grow your pipeline, you don’t pay. That’s how confident I am in what we’ve built.
Cheers,
Start With Our 12-Week Sprint: A Done-For-You Outbound Growth Machine
1. Ideal Customer Mapping
We understand your current customer profile and what makes your best customers buy
2. Smart Prospecting
We then research and build a handpicked list of verified leads at high-fit companies
3. Signal-Based Timing
We then track buying signals to catch leads when they're most likely to respond
4. Personalized Messaging
We write every email in your voice and grounded in what your buyer actually cares about
5. Full Review & Approval
Every campaign is reviewed and approved by you before launch to ensure we are on brand
6. Full IT/Back-end Set Up
Your campaigns go live without tools to learn or spam issues to worry about.
7. Management & Analytics
We monitor replies, flag qualified leads, and share insights
Ready to See If We're A Fit For Each Other?
Here's What Happened When We Hit Send Recently
Buyers replied. Pipelines moved. No bots were embarrassed.
Teemu Kivimaki
"I’ve tested more outbound tools than I can count. This is the first that felt like it truly understood both timing and tone. No spray-and-pray — just warm, signal-driven messages that hit the mark.
Gillian Turnbull
I used to cringe at cold emails — both sending and receiving them. NorthStar changed my mind. The first message we sent got a reply from a dream client I thought was out of reach. It felt human, not hustle-y — and it worked.
Martin Torell
The emails don’t feel like emails. They feel like intros from someone who knows both sides. That’s the magic. We booked 9 sales calls off the first campaign — without changing our stack, hiring anyone, or lifting a finger.
3 Steps To Start with Our 12 Week Sprint. Pay Only If You Grow.
1
We only work with businesses we know we can grow. This 10-minute fit-check gives you clarity on what’s blocking outbound — and whether we’re worth your time. If we are a fit, we would jump on a call to get to know each other and map out next steps.
2
We work closely with you to understand your mission, your key success factors and map your campaign strategy. We then find your perfect target profile, enrich them with real-time signal data, write copy and get the end-to-end tech setup, all dialed in.
3
You stay in control - we never hit send without your approval. Every step includes built-in checks that are critical but time effective, to protect your brand reputation and ensure quality.
We then manage replies, plug into your current workflows, and meet bi-weekly to review, refine, and optimize based on real results.
If there’s mutual interest after the 12-week sprint, we’d be happy to explore a longer-term engagement where outbound becomes a core pillar of your go-to-market strategy.
Pipeline Guaranteed. Or It’s Free.
We build and execute your outbound growth plan with clear pipeline milestones. If we miss, we refund the gap or keep working for free until we hit it. We win ONLY when you win.
Read This Before You Decide: 8 Questions Founders Ask Us
We structure our pricing based on your specific unit economics—taking into account your customer lifetime value, acquisition costs, and growth stage to ensure predictable ROI and shared success.
Our approach means your investment scales appropriately with your potential returns.
Our aim is to make outbound your most profitable and predictable customer acquisition channel.
Whether you have a $1,000 or a $10,000+ CLTV (enabling more significant acquisition investment), we design a model that makes financial sense for your business.
Some of the factors that influence our pricing are:
1. Your current LTV (life-time value) /ACV (ave. contract value)
2. Your current revenues & goals
3. Your closing rate of qualified leads
OUR ENGAGEMENT MODEL:
1. TRIAL CAMPAIGN (8-12 WEEKS): Set up & validate your outbound system. This includes signal-based targeting, ICP refinement, and message development with a risk-free guarantee—if we don't hit the agreed results, we will continue working for free until we do or refund you the difference between delivered & promised pipeline value.
2. QUARTERLY GROWTH ENGINE: After the trial, if there is mutual interest, we build a series of ongoing campaigns that deliver a guaranteed volume of pipeline growth (defined by your specific criteria) through our complete outbound system, perfect to scale your pipeline predictably. Our risk-free guarantee is always included.
To get started to work with us, please check if you're a fit by spending 10 minutes answering the questions here
Not at all — and we’ve built in safeguards at every step to make sure of it.
Smart Targeting: We only reach out to handpicked, high-fit accounts that you approve.
Signal-Driven Timing: Outreach is based on real buying intent and timing cues, so it feels relevant.
On-Brand Messaging: Messages are written in your voice, reviewed and approved by you before anything goes live.
Domain Safe: We use separate domains, warm them up properly, and monitor reputation to keep your main domain protected.
In short:
it’s built to be thoughtful, respectful, and reputation-safe - even with the most senior enterprise buyers.
Most clients start seeing pipeline growth within 6-8 weeks of launching their outbound campaigns.
Note: Warming up inboxes & domains take up to 3 weeks.
The above time estimate is from the moment when the campaign goes live, NOT when you sign a contract with us.
No.
We work with your existing tools with zero disruption.
Our system plugs into what you already have—no complicated integrations to manage.
After an initial 2-3 hour kickoff session, most clients spend around 30-45 minutes per week reviewing results and providing feedback on meeting quality.
You define what a qualified lead looks like.
We only target prospects that fit your ICP and have real buying signals.
We find leads mostly through tools like Apollo.io or Instantly. We rarely use brokers.
We stand by our performance.
If we don’t deliver our agreed pipeline numbers, we will continue working for free until we do so or refund you the difference between what was delivered and what was promised.
We would be happy to manage the entire process from initial outreach through reply handling and scheduling. Your sales team needs to show up for the meeting/workshop/event to complete the sale.
In certain cases, we can handover once a prospect replies for you to manage the process from thereon.
Most People Bounce by Now. You Didn't - Good On You!
That says something. Take the fit check - we might be a match.
You’re at the edge — push the door open. Lets go!
Most People Bounce by Now. You Didn't - Good On You!
That says something. Take the fit check — we might be a match.
You’re at the edge — push the door open. Lets go!
3# Know-How To Pull
Craft messages that pull your buyer in and the CTA is the natural next step that offers them value and builds trust naturally.
1# Know-Who
We don't just build lists - we find signals.
Free Live Outbound Masterclass
How to build your predictable sales engine
All your questions answered
Signal mapping and engineering perfect timing
Copy writing that converts
2# Know-What To Say
We build razor-sharp points-of-view (POVs) about your lead, their company & the industry they represent.